WHAT IT IS
- In July, Ticketmaster rolled out a new ticketing system that uses ultrasonic audio technology to scan people’s tickets for events.
- The ticket sales company partnered up with Lisnr, an audio data company who makes what they call “smart tones” that allows ticket information to be transmitted through pitches inaudible to the human ear but just loud enough for ticket taker devices to receive.
WHY IT MATTERS
The new ticket system offers a safer, hassle-free option to paper tickets and digital QR codes.
WHERE WE ARE NOW
- Ticketmaster is not the only company to utilize Lisnr’s audio innovation, as Jaguar Land Rover recently included audio data to customize temperature and seat position in the car.
- iPhones also implement ultrasonic audio through an app called Chirp in which users can share multimedia files with sound.
- Lisnr’s ultrasonic audio ticket production are expected to be sold to the public by Ticketmaster in four years.
THINGS TO THINK ABOUT
- Explore Lisnr’s website for more information on the company.
- If audio tickets give ticket companies more control of resales, could Ticketmaster continue to monopolize the reseller industry?